Role: Media Manager/Agency: MRY
Campaign: With a mission to deliver impressions and social engagement, the #GoInSix campaign empowered consumers to “go” in six words with the help of Visa. Social media posts featured Visa’s partnerships with Fandango and the Visa Signature Luxury Hotel collection.
- Six-word social media copy (Facebook and Twitter)
- Legal liaison (Fandango, film companies and Visa Signature partnership requirements)
- Sweepstakes management
- Community management (posting, responding, insight tracking)
Awards: Shorty Award Finalist in Financial Services Facebook Page, Fortune 500 brand category.