Role: Media Manager/Agency: MRY
Client: Visa
Campaign: MRY’s #MakeItEpic campaign aimed to increase earned reach and awareness by capitalizing on the company’s NFL partnership. Social media tapped into football fandom and traditions, culminating in Super Bowl XLVII between two Visa sponsored teams, the Baltimore Ravens and San Francisco 49ers.
Contribution:
- Social media copy (Facebook and Twitter)
- Post image conceptualization (created in collaboration with creative department)
- Community management (posting, responding, insight tracking)
Copy and image concept by Aubry Bracco, image creation: MRY creative
Copy and image concept by Aubry Bracco, image creation: MRY creative
Copy by Aubry Bracco
Image concept by Aubry Bracco, image creation: MRY creative